Visual Identity
HULIGAN IS A LOCAL BAR IN FORMER INDUSTRIAL NEIGHBORHOOD IN MINSK AND NOW THE CENTER OF THE MOST HIP BARS AND RESTAURANTS. THE BAR WORKS AS A FOOD PLACE DURING THE DAY AND PARTY VENUE FOR WEEKEND NIGHTS.

NAMING WAS PROVIDED BY CLIENT. I CREATED CONCEPT OF THE PALCE BASED ON THE STANLEY KUBRICK'S MOVIE "A CLOCKWORK ORANGE" WHERE MAIN CHARACTERS WHERE HOOLIGANS IN DYSTOPIC FUTURE - UNSTOPPABLE, AMBITION CHARACTERS.

FOR THE MAIN SYMBOL OF THE LOGO I TOOK THE SHAPE OF ICONIC EYELASHES OF MAIN CHARACTER'S MAKE UP. AND THE SLOGAN "HURTS. MUST" IS EXPLAINED AS A FEELING WHEN EVEN NEXT DAY WITH WORST HANGOVER YOU STILL WANT TO GO BACK TO HULIGAN - PLACE WITH ENDLESS FUN.