I COLLABORATED WITH TOM FORD BEAUTY 2D TEAM AND HELPED TO DESIGN global ASSETS FOR THE NEW NOIR EXTREME PARFUM CAMPAIGN. I'VE CREATED THE CAMPAIGN LOGO, DEVELOPED 8 TOUCHES OF CRM, WORKED ON SOCIAL CROPS OF THE PRIMARY CAMPAIGN VISUALS, AND MOCKED UP OUTDOOR ADVERTISING. I HELPED TO REVIEW MATERIALS SENT BY REGIONS FOR APPROVAL.
LOGO
I created the campaign logo lock up following brand guidelines established by tom ford.
SOCIAL CROPS
I worked on dozens of social crops of campaign visuals for multimedia and third party platforms to deliver unified style which corresponds to the brand.
CRM
I WORKED SIDE BY SIDE WITH MARKETING TEAM AND COPYWRITERS TO DELIVER 8 TOUCHES OF EMAILS INCLUDING TEASER AND REPLENISHMENT.
OUTDOOR ADVERTISING
I MOCKED UP OUTDOR ADVERTISING FOR DIFFERENT REGIONS WITH SPECIFIC LOCATIONS AND REQUIREMENTS.
ALL PROJECTS HAVE BEEN DONE WITHIN THE TEAM OF Tom Ford Beauty, an Estée Lauder Company AND ALL RIGHTS BELONG TO THEM.