I collaborated with the 2D team at Tom Ford Beauty to contribute to the design of global assets for the new Noir Extreme Parfum campaign. In this role, I had the opportunity to undertake various tasks and responsibilities and to showcase my expertise in logo design, social media asset creation, CRM content development, outdoor advertising, and material review.
One of my key responsibilities was creating the campaign logo lock-up. Following the brand guidelines established by Tom Ford, I meticulously designed the logo to capture the essence of the fragrance and align with the campaign's overall visual direction.
I actively participated in the creation of social crops for the campaign visuals. These social crops were designed for multimedia and third-party platforms, aiming to maintain a consistent and cohesive style that aligns with the brand's image and identity.
Working closely with the marketing team and copywriters, I also played a crucial role in the development of eight touches of CRM (Customer Relationship Management) content. These touches included engaging emails, encompassing both teaser and replenishment messages. Collaborating with the team allowed me to ensure the delivery of compelling and effective communication materials to engage the target audience.
I took the lead in mock-ups for outdoor advertising initiatives tailored to different regions. This involved considering specific locations and requirements unique to each region, ensuring the advertising materials effectively resonated with the intended audience in those areas.
Finally, I actively participated in the review and approval process of materials submitted by regions. This task involved carefully assessing the materials and providing feedback to ensure they aligned with the overall campaign objectives and brand guidelines.